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Customer-Based Brand Equity Model Presentation Template
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About this template

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Premium PowerPoint Template and Google Slides Theme

This presentation template features a vibrant and visually appealing pyramid diagram, available in both light and dark themes. The design is structured to clearly illustrate the layers and components of the model, using a gradient color scheme that ranges from blue to yellow. Each layer is labeled and color-coded for easy differentiation, making the template engaging and informative.

The template represents the Customer-Based Brand Equity (CBBE) Model. This model, developed by Kevin Lane Keller, focuses on building strong brand equity by creating a positive brand image and strong customer relationships. The CBBE model is depicted as a pyramid, illustrating the different stages of brand development and customer engagement:

  • • Salience: The base of the pyramid, representing deep and broad brand awareness. It answers the question, "Who are you?"
  • • Performance: Evaluates the brand's ability to meet customer needs and deliver quality. It focuses on similarities and differences in comparison to competitors.
  • • Imagery: Relates to the brand's image and the way it meets customers' psychological and social needs.
  • • Judgments: Represents customers' opinions and evaluations of the brand.
  • • Feelings: Addresses the emotional responses and reactions customers have towards the brand.
  • • Resonance: The peak of the pyramid, representing intense, active loyalty and strong customer relationships.

The target audience includes marketers, brand managers, business strategists, and consultants. This template is ideal for those involved in brand management, marketing strategy development, and customer relationship management.

Download this Customer-Based Brand Equity (CBBE) Model presentation template to effectively present the Customer-Based Brand Equity Model and enhance your brand strategy presentations with clear, visually engaging diagrams.

Customer-Based Brand Equity (CBBE) Model Presentation Template Features:

  • - 100% editable and easy to modify
  • - Contains easy-to-edit graphics
  • - 2 dark and light slides to impress your audience
  • - Designed to be used in Canva, Apple Keynote, Google Slides, and MS PowerPoint
  • - PPT / PPTX format file ready for instant download
  • - 16:9 widescreen format suitable for all types of screens
  • - Includes information about fonts, colors, and credits of the free resources used.