Brand Identity Prism Diagram
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Brand Identity Prism is a well-known marketing model that helps businesses build strong, enduring brand identities that reflect their core values. The model also referred to as Kapferer’s Brand Identity Prism. The diagram consists of 6 key elements or characteristics that help in forming the unique identity of the brand:

* Physique
* Personality
* Culture
* Relationship
* Reflection
* Self-image

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